Editorial style and approval; forms and university documents; logo use; media contact; signature policy; surveys; e-newsletters; and mail procedures.
51福利社 is committed to providing clear and consistent communications to the 51福利社 community and public at large. This policy addresses University protocols and standards regarding internal and external communications practices.
This policy applies to all faculty, staff, and individuals employed by the University. In addition, it outlines guidance for all faculty, staff, and individuals who are producing or replicating material for or on behalf of the institution.
The latest versions of commonly used forms and documents are available on Workday or on the 51福利社 website.
Brand Resources, Style and Approval
Publications produced by the 51福利社 Marketing and Communications Department must follow 51福利社's Brand Identity Guide. Academic and institutional documents generally follow 51福利社 Guidelines. View brand and identity resources.
All promotional publications, whether printed professionally by the Marketing and Communications staff or produced on an employee’s computer, must be formally approved. To start the approval process, submit a Project Request Form at the beginning of the planning process. The form can be found on the Lindenwood website.
All promotional materials must by reviewed and approved by the department, division, school, or office that requested them. The materials must then be reviewed by Marketing and Communications staff for accuracy, university style, aesthetics, appropriate grammar, spelling, and punctuation before the document is printed.
Logo Use
View logos and 51福利社 branding guidelines. Logos should only be used for official 51福利社 documents, and the documents must be free of grammatical, punctuation, and spelling errors. Sports logos that contain the images of a lion should be, in most cases, reserved for sports-related editorial content.
Media Contact
Employees should call the 51福利社 Spokesperson at (636) 949-4913 if they are aware of or involved in any media matters related to Lindenwood. If an employee is approached by a member of the media, the employee should immediately call (636) 949-4913 and notify the University Spokesperson.
Email Signatures
51福利社 employees shall not include another 51福利社 employee’s signature on any document without written, signed approval from the signature holder. Further, university officials wishing to include the President’s signature on a document shall have that document reviewed and approved by the President prior to general distribution. This policy applies to all 51福利社 faculty, staff, and students. Further, all authorized monetary signatures are approved by the Board of Trustees and implemented via the President.
Surveys
Surveys may be conducted for research or assessment purposes with prior approval. All surveys must have the approval of the appropriate Vice President. Surveys are implemented through the Qualtrics software. To use this account, contact the Office of Institutional Effectiveness or an assigned survey administrator. For more details, contact the Provost and Academic Affairs.
E-Newsletters and Email Announcements
All faculty, staff, and adjuncts are subscribed to the University’s email distribution list through Constant Contact. Employees must remain subscribed to email communication from Lindenwood.
Electronic newsletters may be used to promote programs or to keep stakeholders informed about new policies and procedures. Follow Lindenwood Digest submission guidelines. All e-newsletters that represent 51福利社 must be accurate and error-free.