Driving Marketplace Traction: Mentorship & EIR’s Impact at Duree Center for Entrepreneurship on BreakWell, a Workforce Wellbeing Startup.
, founded by , is the ultimate solution for employers seeking to elevate the level of care for their employees. The company offers dedicated Employee-Care Officers, a B2B workforce wellbeing marketplace, and a tailored employee-care portal with a global network of well-being providers. The goal is to create a thriving workplace environment that prioritizes employee well-being, satisfaction, and productivity. Tara sought guidance from experienced entrepreneurs who could provide insights and support in navigating the startup journey.
Tara engaged with DCE Entrepreneur In Residence, . Tara's collaboration with Pravina proved instrumental in BreakWell's growth and success. Pravina's extensive startup experience and knowledge helped Tara refine her customer focus and gain valuable traction in the market. Through this guidance, BreakWell achieved the following milestones:
Pravina's expertise in early-stage marketing and sales strategies played a pivotal role in BreakWell's go-to-market strategy. Leveraging social media, content marketing and SEO targeting high burnout professional service firms and wellness providers, BreakWell expanded its reach and established a global provider network. This strategic approach helped BreakWell overcome initial marketing and sales challenges, creating awareness and driving customer acquisition.
Tara utilized other programs run by the legacy ITEN organization that were instrumental in her entrepreneurial journey. These programs offered essential building blocks to understand the problem/pain point and develop a solution that resonates with customers.
She received invaluable support from a network of community mentors and Entrepreneur-in-Residence (EIR) advisors who offered valuable feedback, guidance, and connections. The contributions of these mentors deserve recognition and gratitude for their instrumental role in her business progress - , , , , , and .
"Working with Pravina and Duree Center of Entrepreneurship has accelerated BreakWell’s growth and prepared us for the next stage and funding. BreakWell has exceeded financial benchmarks and customer traction within 6 months. Pravina helped us descale in order to scale more efficiently.”
Tara Kraus
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